What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition for merchants:
D2C selling made as easy as selling on marketplaces like Amazon, Flipkart or Myntra
Why build this:
1. India’s D2C wave has been limited to venture-funded D2C brands today
2. The art of selling on your own website is not democratised. There are ~500k-1M
sellers who can sell D2C but can at best sell on marketplaces
3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
4. Shopify / Status-quo software solve for work-flow management of storefront but
don’t do enough on “helping” merchants sell well!
Our proposition:
● We have a software + services proposition for the merchant with the goal of
optimising for the merchant's profitability.
● Our product is an all-in-one software stack that gives merchants everything they
need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication.
● Our services layer works on top of this software stack to achieve profitability for
merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant
for any D2C brand as well:
1. Marketing manager (“growth/top of the funnel”)
2. Category manager (“products/merchandising”)
3. Product manager (“website/app metrics”)
4. Ops manager (“shipping metrics”)
Our services layer measures metrics across all these buckets to optimise and take
appropriate actions for merchant’s profitability. Over time, the goal is to productize multiple elements of our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team and scale:
We’re at ~$5.5M ARR and had hit profitability earlier in the year. We’ve recently raised
series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Who Should Apply:
2-4 years of experience (this will influence the salary-range for the role). Please do NOT apply if you don't meet this criteria, you will be rejected
Learners and hustlers who prefer startups over large orgs
Strong SQL skills — get the real insight by building 2nd and 3rd level hypothesis (SQL is a compulsory hard-skill tested in the 1st round. To increase your odds, prepare and then apply)
Take full ownership of problems and thrive in a high-learning culture
Built products / startup / youtube channel with some traction
College doesn't matter as long as you have shown enough hustle (by your actions)
Preference if you have worked in a product-led company before
What do you get:
Owning product-problem areas end-to-end (discovery -> solution -> execution -> impact)
Understanding the "why" behind consumer problems with a strong impact focus
Working with a team (design, engg, business) passionate about solving D2C
Learning product management in a growth stage company
Great team with folks from top colleges (IITs / IIMs / NITs) and top companies (Meesho / Amazon / Sharechat / Ola)